Apple’s 40% Plunge in PC Shipments Is Steepest Among Major Computer Makers
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$Apple(AAPL.US$ ’s personal computer shipments declined by 40.5% in the first quarter, the worst drop since the final three months of 2000, after sluggish demand and an industrywide glut hit the Mac maker especially hard.
Shipments by all PC makers combined slumped 29% to 56.9 million units — and fell below the levels of early 2019 — as the demand surge driven by pandemic-era remote work evaporated, according to IDC’s latest report. Among the market leaders, $LENOVO GROUP LTD(LNVGY.US$ and $Dell Technologies(DELL.US$ registered drops of more than 30%, while $HP Inc(HPQ.US$ was down 24.2%. No major brand was spared from the slowdown, with Asustek Computer rounding out the top 5 with a 30.3% fall.
$Apple(AAPL.US$ ’s personal computer shipments declined by 40.5% in the first quarter, the worst drop since the final three months of 2000, after sluggish demand and an industrywide glut hit the Mac maker especially hard.
Shipments by all PC makers combined slumped 29% to 56.9 million units — and fell below the levels of early 2019 — as the demand surge driven by pandemic-era remote work evaporated, according to IDC’s latest report. Among the market leaders, $LENOVO GROUP LTD(LNVGY.US$ and $Dell Technologies(DELL.US$ registered drops of more than 30%, while $HP Inc(HPQ.US$ was down 24.2%. No major brand was spared from the slowdown, with Asustek Computer rounding out the top 5 with a 30.3% fall.
The report is a particular blow to Apple, whose shipments had largely held up since the onset of the pandemic. The company had nevertheless been preparing investors for weaker results in some of its hardware, with a rocky economic backdrop threatening to dampen enthusiasm for Apple’s products.
PC market declines have been seen for multiple quarters, and a rebound in the second half of the year is still possible, said Anurag Rana, a Bloomberg Intelligence analyst. Apple was especially hurt by higher exposure to the consumer market and tougher comparisons to a strong period the year prior, he added.
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Make it Big : it's OK to ship less. As long as they are still buyers for their products at a high price. Profit margin will not be squeezed and everything is fine.