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Has ChatGPT Put Bing Back Into Search Engine Discussion?

Has ChatGPT Put Bing Back Into Search Engine Discussion?
$Microsoft(MSFT.US)$ reported an increase in daily active users (DAUs) for its Bing search engine after integrating the chatbot ChatGPT last month, potentially signaling a shift in a long-rigid market.
Microsoft said in a March 8 blog post that it logged more than a million new Bing preview users since adding ChatGPT features, bringing its total DAUs for the search engine to more than 100 million.Besides new user growth, Bing has also had an increase in daily searches.
The tech giant attributed surging interest in Bing to a boost in relevancy since launching its ChatGPT-powered Prometheus model in February. About a third of daily preview users are using Bing's Chat tool on a daily basis. Microsoft also said a boost in usage of its Edge platform over the last several quarters likely contributed to Bing's growth.
The increase in Bing users is significant for the search engine market, which has traditionally been rigid. Alphabet Inc.'s ( $Alphabet-C(GOOG.US)$ $Alphabet-A(GOOGL.US)$ ) Google search engine remains the dominant platform, with well over 80% of the market share since at least 2015.
Bing lags far behind with a single-digit market share, but it has broken away from competitors like Yahoo! and Baidu in recent months, approaching a 10% share as of late 2022. It remains to be seen how the ChatGPT-powered Bing could continue this momentum.
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