What Is Apple’s Response to Microsoft’s ChatGPT?
$Microsoft(MSFT.US$ vs. $Alphabet-C(GOOG.US$ : The AI Arms Race Is On
This week in tech has been all about artificial intelligence. Alphabet, of course, is not willing to sit and watch Microsoft do its thing. On Wednesday, February 8, the Mountain View-based company announced several initiatives centered around AI, including the MUM-powered multisearch feature and LaMBDA-powered Bard AI.
What’s at stake? Alphabet is by far the leader in search and web browsing, as depicted below. Microsoft’s challenge probably explains why its stock has risen 4% so far this week ($80 billion in market cap gain), while GOOG stock has sunk 6% ($80 billion in market cap loss).
This week in tech has been all about artificial intelligence. Alphabet, of course, is not willing to sit and watch Microsoft do its thing. On Wednesday, February 8, the Mountain View-based company announced several initiatives centered around AI, including the MUM-powered multisearch feature and LaMBDA-powered Bard AI.
What’s at stake? Alphabet is by far the leader in search and web browsing, as depicted below. Microsoft’s challenge probably explains why its stock has risen 4% so far this week ($80 billion in market cap gain), while GOOG stock has sunk 6% ($80 billion in market cap loss).
What Will Apple Do Next?
$Apple(AAPL.US$ Following the back-and-forth between Microsoft and Alphabet, not much could be heard from Apple about AI. This does not mean, however, that Tim Cook and his team are asleep at the wheel, as the Cupertino company is set to host an employee-only event about the subject.
Apple is clearly knee-deep into the development of AI applications for the products and services that it markets. Despite the company having announced a hiring freeze recently, Apple currently has 342 jobs open in AI-related fields like deep learning and natural language processing.
There is a difference, however, in how Apple is likely to use artificial intelligence technology compared to the strategies deployed by Microsoft and Alphabet, which so far have centered around search and browsing (and, to a large extent, cloud services).
The Cupertino company will probably continue to find AI applications for its own products, software, and services. This is already evident in features like facial recognition, introduced with the iPhone X in 2017, and improvements in voice and speech recognition (i.e., Siri).
The next steps will likely come with the launch of (1) mixed reality products and applications, with a device expected to be unveiled this year, and (2) autonomous vehicle technology. AAPL investors, therefore, might need to be patient and wait to hear from the mothership about its own AI initiatives later in 2023 and beyond.
For now, Apple is not at the center of the conversation because it is not a serious competitor in web search, the hot topic of the week. Rather than having its own in-house solutions, Apple collects from Alphabet for making Google the default search engine on its devices.
The Cupertino company will probably continue to find AI applications for its own products, software, and services. This is already evident in features like facial recognition, introduced with the iPhone X in 2017, and improvements in voice and speech recognition (i.e., Siri).
The next steps will likely come with the launch of (1) mixed reality products and applications, with a device expected to be unveiled this year, and (2) autonomous vehicle technology. AAPL investors, therefore, might need to be patient and wait to hear from the mothership about its own AI initiatives later in 2023 and beyond.
For now, Apple is not at the center of the conversation because it is not a serious competitor in web search, the hot topic of the week. Rather than having its own in-house solutions, Apple collects from Alphabet for making Google the default search engine on its devices.
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