Google and Meta make up 48% of all US digital ad revenue in ...
Google and Meta make up 48% of all US digital ad revenue in 2022, down from 55% in 2017.
TikTok and Amazon are challenging Google's dominance in search, while Apple's app tracking transparency has undercut Meta.
Chart by Axios via Insider Intelligence.
TikTok and Amazon are challenging Google's dominance in search, while Apple's app tracking transparency has undercut Meta.
Chart by Axios via Insider Intelligence.
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