Alibaba's Cainiao and Nestle China have reached digital intelligent supply chain cooperation

The two sides will continue to upgrade cooperation in terms of DTC performance, logistics automation, Internet of Things technology, etc.

Under DTC mode, brand owners can directly sell products to consumers, and also need to establish a new supply chain performance system to correspond with it. Nestle China DTC Performance Center, jointly built by Cainiao and Nestle China's supply chain team, was officially opened in Suzhou, Jiangsu Province recently. As the first automated DTC performance center in Nestle China, it will help Nestle Group's core brands expand in DTC business.