Ali International Station: Sales of World Cup related goods doubled

The opening of the 2022 Qatar World Cup ignited the global consumption enthusiasm.

"World Cup procurement" is one of the five procurement trends of Alibaba International Station in the second half of this year. As early as the warm-up period, the marketing theme of sourcing festival was launched in the theme venue of the World Cup to facilitate precise procurement by global buyers.

Driven by the World Cup effect, from September to November, the number of global buyers of football shoes related to the World Cup doubled year on year, the number of trophies and medals increased by 126% year on year, and the number of football goalkeeper gloves increased by 323% year on year.

What do Qataris buy? Hair clippers, men's Polo shirts, and other auto interior parts were among the top ten buyers, achieving a triple digit growth. It is conceivable that the Qatari fans have planned to attend in full dress.