ByteDance and Sony challenge Meta in Japan’s VR market
$ByteDance(FT0001$ and Japan’s $Sony(SONY.US$ are challenging Facebook owner $Meta Platforms(META.US$’s dominance in the Japanese virtual reality market with a new generation of headsets.
Meta has a 90% share in the VR headset market followed by Pico at 4.5%, according to IDC.
ByteDance has been investing aggressively in gaming for the past five years in a move to challenge $Tencent(TCEHY.US$, the world’s biggest game company by revenue.
Japan, the world’s third-largest gaming market, has become a battleground for Chinese companies as they face tighter regulations and slowing economic growth at home.
ByteDance, the operator of short video app TikTok, acquired Chinese virtual reality headset maker $PICO FAR EAST(00752.HK$ Interactive in August last year. Pico showcased its Neo3 Link VR headset for the first time in Japan at the country’s flagship gaming exhibition Tokyo Game Show, which started on Thursday and runs until Sunday.
Neo3 Link went on sale in June and goes for JPY 49,280 yen (USD 344). It is more affordable than rival Meta’s latest headset Meta Quest 2, whose price rose to JPY 59,400 last month. Some users wrote on $Amazon(AMZN.US$ that they bought Neo3 after Quest 2 became more expensive.
A ByteDance spokesperson said that the company also plans to add video content such as movies later this year.
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越来越-好 : It's good if you watch it for a long time