Ant Group’s Digital Collection Platform Launches Custom Physical Object Function

$TENCENT(00700.HK)$ has already opted to shut down its digital collection platform Huanhe, while $Ant Group Co., Ltd.(688688.SH)$ has chosen to keep digging.

Recently, Ant Group’s digital collection platform Jingtan officially launched an “entity customization” function, allowing users to customize some digital collections into derivative objects. More than 20 items have been supported so far, and the platform says more will follow.

Specifically, the real objects that can be customized are T-shirts and decorative paintings. According to the page description, more customization categories and gameplay will be unveiled.

Previously, Jingtan and Hangzhou-based silk producer Wensli piloted this function, which led to an increase in the latter’s online customized product sales.