Apple's Digital Ad Business Is Gaining an Edge Over Google and Facebook, Here Is Why.

$Apple(AAPL.US)$ (Apple Search Ads) is gaining ground across the digital ads landscape, challenging $Alphabet-C(GOOG.US)$ and $Meta Platforms(META.US)$ (FaceBook) 's longtime industry domination, according to the latest research--- Mobile App Advertising Benchmark Report by InMobi's Appsumer.

The research suggests that Apple's ad business has advantage after the iOS privacy update last year, so called App Tracking Transparency (ATT), which undercut the user-tracking efforts of app developers. iPhone users could agree to share their data across apps and have the option to opt-out of tracking. Thus, companies like Facebook and $Snap Inc(SNAP.US)$ get harder to track users across the internet.

Apple is currently looking to hire key ad managers for its new ad platform in New York. Also, the company plan to enlarge its ad team by twice, according to a Financial Times report.

Investment bank $Evercore(EVR.US)$conducted research showing Apple's ad business just a few hundred million dollars of revenue in the late 2010s to about $5 billion in 2022. They estimate Apple to have a $30bln ads business within four years.