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Could EV Charging-Station Operators Be Next Strong Competitor in Digital Advertising?

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Chatterbox Moo wrote a column · Sep 5, 2022 01:45
The subsequent battleground within the combat for U.S. entrepreneurs' promoting could also be charging stations utilized by the rising variety of Americans who personal electrical or hybrid plug-in autos.
$ChargePoint(CHPT.US)$ , the largest U.S. producer of EV charging stations, is rolling out an advertising display business.
A mock-up of ChargePoint's ad-powered EV charging stations. Source: DESTINATION MEDIA INC.
A mock-up of ChargePoint's ad-powered EV charging stations. Source: DESTINATION MEDIA INC.
This EV charging-station operator will create a nationwide advertising network in partnership with digital display company Ara Labs Inc. and Destination Media Inc., which does business as GSTV and produces video ads at gas stations and other retailers. ChargePoint currently operates 28,753 charging stations out of a total 50,063 in the U.S., according to Department of Energy data.
We're at the places where you're already going [and] spending your time and resources.”
—— said Brandt Hastings, CCO at $Volta(VLTA.US)$, a maker of ad-powered EV charging stations.
Ads on Volta displays have "ensured that we are reaching a premium audience of EV and non-EV drivers at point-of-purchase for retail, grocery, entertainment and many more," said Stephanie Tarbet, vice president of communication, brands and government affairs at tire maker Michelin North America Inc.
A Volta charging station and digital ad display outside an Atlanta-area Kroger. Source: VOLTA INC.
A Volta charging station and digital ad display outside an Atlanta-area Kroger. Source: VOLTA INC.
The number of stations that include display ads remains small at the moment, but analysts believe it will grow in coming years as EV businesses look for new revenue sources.
In the next five to seven years in the U.S., there are going to be lots of runs at different business models to try to make the charging service profitable. [Advertising] could add some much-needed revenue to a business that doesn't easily break even just selling electrons.”
—— said Nick Nigro, founder of tech consultancy Atlas Public Policy.
$Tesla(TSLA.US)$ Chief Executive Elon Musk has long decried advertising, but Mr. Nigro called the company's charging-station network "the best form of advertisement that any [EV] manufacturer did in the 2010s" for giving consumers more confidence in the practicality of owning an electric vehicle. Tesla did not respond to requests for comment.
Source: THE WALL STREET JOURNAL, NEWSNCR
Disclaimer: Moomoo Technologies Inc. is providing this content for information and educational use only. Read more
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  • Milk The Cow : Oh, not a bad idea undefined.
    Using electricity to advertise undefined.
    Beside advertising, they should also put a clock ⏰️ feature too for others convenient sick undefined. It can do more than advertising undefined.
    Actually the method of charging seem not cool 😎 enough. Induction may make it look cooler but maybe slower undefined.

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  • Clownarado : still down 32%undefined

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