Apple cars appear to be more popular than Tesla even before they hit the road, survey finds
$Apple(AAPL.US$ cars are proving popular with potential owners even before they hit the road, a survey found.
Strategic Vision found more buyers would consider a car made by Apple than a $Tesla(TSLA.US$. A survey of 200,000 new-vehicle owners by Strategic Vision placed Apple third in a list for brand consideration, with 26% saying they "love" the Apple brand and would consider buying a car if it made one.The company ranked behind Toyota and Honda, and ahead of Tesla, Lexus, and BMW in a survey of more than 45 brands. More than half of Tesla owners would consider buying an Apple car in the future, according to the survey.
Apple CEO Tim Cook has hinted at making a car for years, but no firm plans have been revealed.
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Strategic Vision found more buyers would consider a car made by Apple than a $Tesla(TSLA.US$. A survey of 200,000 new-vehicle owners by Strategic Vision placed Apple third in a list for brand consideration, with 26% saying they "love" the Apple brand and would consider buying a car if it made one.The company ranked behind Toyota and Honda, and ahead of Tesla, Lexus, and BMW in a survey of more than 45 brands. More than half of Tesla owners would consider buying an Apple car in the future, according to the survey.
Apple CEO Tim Cook has hinted at making a car for years, but no firm plans have been revealed.
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TeslaSmurf : And ?
There is no Apple car.
MAYBE they will decide to build a factory in 3-5 years, MAYBE they will be so good to ramp production in half the time it took Tesla, MAYBE they will be so good to have no problem with the supply chain and MAYBE they can build a good supercharging network in another 5 years. So, around 2030 they may be building their first 100.000 cars…
Tesla by 2030 will be making 200 times that. BUT, if Tesla decides to produce a phone to be connected with the Starlink system, they may have it in the market in two years from scratch, produced in the millions in Taiwan, China or Korea.
Much more easy for Tesla to eat Apple’s lunch than for Apple to compete in the EVs. There is a HUGE space in the EV market, though, as the competition is not between EV brands but between EVs and fossil fuel burning cars. The smartphone market is much more mature and Tesla entering there would certainly cut sales from Apple and Samsung. I think Apple may have a car built by others (as their phones), but they will need a car maker already mass producing EVs in the millions and with even bigger production capacity: that won’t happen before YEARS. Pure FANTASY at the moment.
TeslaSmurf : According to your poll Apple could sell 1 car every 3 cars sold by Tesla IF they could produce it, somewhere, somehow…
MeltyyOP TeslaSmurf: I'm just sharing the results of a survey they did, not saying that's my position
MeltyyOP TeslaSmurf: I'm glad you shared your views with me, learning a lot~