Nreal who support by Alibaba unveils latest AR glasses in China
Chinese augmented reality glasses pioneer Nreal unveiled its first batch of AR products in its home country this week, after it has established a presence abroad in the past five years by partnering with leading foreign telecom operators to make AR glasses lighter and more popular.
Nreal X and Nreal Air, as its two latest AR glasses are called respectively, are part of its broader push to tap into the metaverse, or a 3D-version of internet.
Nreal, backed by big name investors including Alibaba, $Sequoia Capital Holdings(BK2559.US$ and $Hillhouse Capital Holdings(BK2123.US$ , has taken an early lead with a 75% share of global consumer AR shipments last year, according to the market research company Strategy Analytics' latest report.
David MacQueen, executive director of Strategy Analytics, said Nreal, which is driving the consumer AR market, has found the sweet spot for both price ($599) and functionality. Its market share of consumer AR shipments rose to 81% in the first half of 2022.
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