Pinduoduo eyes US with new international e-commerce platform
Chinese e-commerce giant Pinduoduo plans to launch a cross-border e-commerce platform next month which will target the United States as its first market, a source with direct knowledge of the matter said.
The move will mark the biggest push abroad for Pinduoduo, which was founded in 2015 and broke the dominance of Alibaba and JD with rock-bottom pricing and a group buying model that encourages users to share their purchases on messaging platforms to get cheaper prices.
Chinese news said that Pinduoduo planned to emulate the model of fast fashion company Shein, which has grown rapidly to become one of the world’s largest fashion marketplaces.
Shein’s success has already attracted a number of followers in China, with Alibaba last year launching cross-border online retailer allyLikes that is aimed at North American and European markets.
Disclaimer: Community is offered by Moomoo Technologies Inc. and is for educational purposes only.
Read more
Comment
Sign in to post a comment
whqqq : People buy cheap things when the economy is in recession. Pinduoduo just can offer a better price than other platforms.