How WhatsApp grew from near-failed app to Meta’s next monetization push

$Meta Platforms(META.US)$ Push notifications changed everyone for WhatsApp, taking what looked like a failed app idea to what is now the most used communications app in the world.
But the company’s focus on users’ best interests has made it hard to monetize, even after its $19 billion acquisition by Facebook, now known as Meta, in 2014.
Now Meta is looking to WhatsApp to drive additional value and revenue through its new business-focused premium service.
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