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Did Xiaomi's net profit increase by 70%? Can Xiaomi be looked forward to?

$XIAOMI-W(01810.HK)$ On March 22, 2022, the Xiaomi Group announced its results for the full year of 2021. At a time when the global economy is facing many challenges, Xiaomi achieved steady growth throughout the year with a very resilient business model. In 2021, the total revenue of the Xiaomi Group reached RMB 328.3 billion, an increase of 33.5% over the previous year. Adjusted net profit reached RMB 22 billion, a year-on-year increase of 69.5%.

During the reporting period, Xiaomi continued to be deeply involved in the global market. In 2021, the global shipment volume and market share of Xiaomi smartphones reached record highs. Among them, global smartphone shipments reached 190 million units, an increase of 30.0% over the previous year. According to Canalys, in terms of smartphone shipments, in 2021, Xiaomi ranked first in 14 global markets, top 5 in 62 markets, and second in the European market. Both overseas Internet services and overseas IoT businesses have maintained a rapid growth trend.

Did Xiaomi's net profit increase by 70%? Can Xiaomi be looked forward to?


Thanks to the leading edge of the Internet of Everything and its huge user base, Xiaomi smart TVs bucked the trend in 2021 when the global TV market was sluggish and volatile, with global shipments reaching 12.3 million units. According to Aowei Cloud Network, for three consecutive years, Xiaomi TV shipments have been ranked first in China and the top five in the world.

The biggest feeling about Xiaomi's financial report this time is that it is not easy. How exactly should we analyze and judge Xiaomi's financial report and future?

Did Xiaomi's net profit increase by 70%? Can Xiaomi be looked forward to?


First, real money performance is what the capital market values the most. Before, we said over and over again that as far as the current capital market is concerned, the capital market actually doesn't believe in tears or stories at all. The only thing they believe in is the performance of real money, so we have seen that starting at the beginning of this year, as long as the major technology stocks show good performance in the capital market, they will give good feedback, but if the performance does not go well, no matter how much chaos your story is about, the final performance of the capital market will be very poor. This can be said to have become one of the main trends in the current capital market, so in this context, Xiaomi can produce such good results There is no doubt that profit performance can really give confidence to the capital market.
Did Xiaomi's net profit increase by 70%? Can Xiaomi be looked forward to?



Second, let's look at the current development of Xiaomi's overall smartphone, which is actually quite good. Xiaomi's smartphones, as its core business, have formed a comprehensive smartphone advantage over the years. Especially in overseas markets, Xiaomi has formed a continuous advantage of smartphones, so against this backdrop, global shipments have exceeded 24 million units. This is undoubtedly an important manifestation of Xiaomi's high-end development. Smartphones, as the main business line of Xiaomi, can be said to be very worthy of our attention.

Third, from the perspective of long-term market development, the Xiaomi ecosystem has actually been gradually formed. Whether it is Xiaomi's current stage of development or its subsequent car-building business, it is actually a process that relies on Xiaomi's ecological chain to continue to advance backwards. This is actually a very important market development direction for Xiaomi. We can say that the Xiaomi ecosystem has built up a major market advantage.

Did Xiaomi's net profit increase by 70%? Can Xiaomi be looked forward to?


Fourthly, one very important point for Xiaomi this time is the soft business. What is the soft business? We have seen that the number of users of Xiaomi is expanding very clearly, and its ability to commercialize the Internet is constantly increasing. Xiaomi's Internet business revenue has reached 28.2 billion dollars. This is certainly not easy. We know that the reason why Apple has been able to develop so well over the years is that it has gained a strong market moat through its own Internet business in the process of its own business development, and Xiaomi is undoubtedly also building its own moat. This is probably one of Xiaomi's biggest highlights right now.
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