Simply loving what a company produces, the way they do busin...

Simply loving what a company produces, the way they do business, or how they make you feel, does not a sound investment make. Sometimes when a company's products are in big demand, they fall behind on production -- hurting their bottom line and, potentially, their reputation. And a company highly focused on competing on price may offer great, affordable products, but suffer from slim margins and sluggish stock returns. $Starbucks(SBUX.US)$ $Apple(AAPL.US)$