How to invest in what you love

The stock market can be fickle, so what’s the best way to maintain your loyalty without setting yourself up for regret? Embrace the stocks you don’t love (yet).
If you build a portfolio made up of stocks you know, fill in any holes by buying sector-focused exchange-traded funds (ETFs), like materials or real estate, Stovall advises.
Actually, don’t let your loyalty to a company cloud your judgement about the stock, Stovall says. “Even if you like the company, if there’s no more upside potential for the stock, then just enjoy the company but don’t buy the stock.”
$Apple(AAPL.US)$ $Tesla(TSLA.US)$ $Coca-Cola(KO.US)$