Pudong Expo shifts to metaverse tech to attract Gen Z visitors

The metaverse is on the horizon as a means to draw more Gen Z visitors to Shanghai Pudong Expo.
The venue is seeking cooperation with industrial giants like Alibaba and Tencent as well as Gen Z-dominated platforms like Bilibili and Douyin to cater to more young people, said Huang Wei, head of Pudong's publicity department.
"We will work with local metaverse platforms to create more virtual scenes where visitors can interact with virtual figures," she said. "We hope to pull in more young people and encourage them to get deeply involved in the exhibition's design and promotion."
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