More consumers choose Pinduoduo

E-commerce was the only channel to maintain solid growth in 2021, though that growth slowed to 15 percent from the 30 percent level of previous years. And e-commerce platforms became increasingly fragmented, with more consumers shifting to options such as Pinduoduo and niche content-driven e-commerce platforms such as Douyin and Kuaishou.
The fundamentals of the Chinese economy remain strong, with a growing middle-income group, continuous urbanization, and inflation under control. Brands should use this year to prepare for a strong rebound in 2023.
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