Statistics and history tell a convincing story

While past performance doesn't always guarantee future performance success when it comes to individual stocks, its hard to ignore a company that has remained strong for decades. Let's focus on one case study. Johnson & Johnson. Founded in 1886, JNJ has been a success story for over a century. The stock has outperformed the S&P 500 for the past 10 years. These are the types of companies that I invest my hard earned money in. Following insider trading rumors might be a good strategy, but it's not something that I personally do