Amazon's 'Buy With Prime' Expands Shopping To Other Online Stores

$Amazon(AMZN.US)$ has launched Buy with Prime, a new benefit for Prime members allowing shopping directly from online stores beyond Amazon.com in the United States.Amazon.com Inc. said it will let merchants sell products they list with the e-commerce giant directly from their own websites, as part of a move to blunt the momentum of fast-growing competitor $Shopify(SHOP.US)$.
With the new benefit, Amazon's millions of U.S.-based Prime members will get fast and free delivery, free returns on eligible orders, and seamless checkout, the company said in a statement.
Buy with Prime is designed to work with most online stores, including ecommerce service providers.