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It's All in the Apes' Hands.

$AMC Entertainment(AMC.US)$what really determines AMC's share price movements are simply supply and demand, rather than any business fundamentals. Even now, AMC is in a different momentum than early and mid last year. The community of AMC shareholders (aka the apes) are still going strong on the main Reddit forums and other social media platforms.
It's All in the Apes' Hands.
AMC stock continues to have a high level of short interest. According to the latest data, approximately 20% of its float is currently shorted. Also consider that most of the apes are in the game to squeeze short sellers, rather than believing in the fundamentals of the company.

Therefore, there is the possibility that nothing AMC does to improve its financial performance and growth initiatives will have any relevance to the power that the apes have in dictating the sentiment for AMC shares to go up.
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