Apple App Store Analysis: FanDuel, DraftKings Surge Into The Top 25 Amid Super Bowl LVI

Although cryptocurrency commercials dominated 2022 Super Bowl advertising efforts Sunday, sports betting legalization and increasing competition in the space fueled an intense customer acquisition battle leading up to the big game.

$Coinbase(COIN.US)$ unique marketing efforts propelled the company's crypto exchange app close to the top of the $Apple(AAPL.US)$ app store, so what happened to the sportsbook apps during Super Bowl LVI?

What To Know: FanDuel, a subsidiary of $DraftKings(DKNG.US)$ and $FLUTTER ENTERTAINMENT PLC UNSPON ADS EACH REP 0.5 ORD SHS(PDYPY.US)$ have early mover advantages as they enter a mobile sports betting market after having pioneered the mobile daily fantasy sports market. It looks like people are sticking with the apps they are familiar with.

FanDuel was ranked the highest of all the sportsbook apps in the "Top Free Apps" section of the Apple app store the day after the Super Bowl. According to data from SimilarWeb, it was ranked 56th in the app store on Friday before surging into the 14th spot.

DraftKings was another obvious winner. The company's sportsbook app was ranked 148th in the Apple app store last Friday, before claiming the 25th spot following Super Bowl Sunday.