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Thoughts about long on DKNG (draftkings)?

$DraftKings(DKNG.US)$ I'm pretty big into sports betting so I know all about draftkings. It's currently been going through a pretty big dip right now at about $28 a share. Seems like it's spending has gone up but at the same time I've seen them advertising in a lot of places.

Sports betting is getting more mainstream and is more states vote to legalize it though have more markets. And not only that, something I never see mention when talking about this stock is how they do DFS daily fantasy sports which is legal in all 50 states. So they have a huge market of people that want to bet on sports but can't in their state without using a overseas shady book, that will just play the fantasy sports instead.

I think it's a decent buy right now but I also have the feeling in my dip a little bit lower with people thinking either sports betting isn't going to be growing much in the future or they'll have other competition or whatever else.
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