Apple Hires Away Meta's Key Augmented Reality Employee, Ramping Up Efforts For AR Headset Release
A new report indicates that $Apple(AAPL.US)$ has hired away a key employee from $Meta Platforms(FB.US)$ ahead of the anticipated release of an Augmented Reality (AR) headset by the iPhone maker.
What Happened: In his latest “Power On” newsletter, Bloomberg’s Mark Gurman says sources have told him Apple has hired Andrea Schubert, head of communications and public relations for Meta’s augmented reality initiative.
In recent reports, Bloomberg has indicated Apple’s AR headset will be able to show text, emails, maps, and games through holographic displays built into the lens.
Gurman previously indicated that Apple is developing both the AR glasses and a more substantial AR/VR headset.
Earlier this month, there were additional indications the tech giant is in the process of building its AR/VR team and looking for qualified candidates. A job posting by Hayden Lee, Apple's AR/VR Software Engineering Manager, indicated that Apple is hiring AR/VR framework engineers with a focus on multi-user systems.
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Evelynne : Contrary to what the beartards say, users and advertising will not be an issue on TS. The issues are whether the platform is user-friendly, unlike $TWTR and $FB, and whether TS will have the capacity to handle all the demand. TWTR has 66 million daily users after 15 or so years and TS already has over 35 million pre-sign ups without any product.
Ben Good8 : Bless their little hearts, Apple doesn't want to get left behind