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$Rivian Automotive (RIVN.US)$ will have trouble with: mass p...

$Rivian Automotive(RIVN.US)$ will have trouble with: mass production, product differentiation, product line expansion and growing out of the niche of high end off roading.
$Tesla(TSLA.US)$ can keep its techie image and still go to a 20-25k car. Rivian can't.
Rivian has no budding Energy division.
Amazon can demand their order be filled using scarce chips and batteries before customer vehicles are made.
And competition.
Tesla wasn't competing against a Tesla so it looked extra easy. Success for Rivian is far from assured.
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