Why take so long to swallow its ego?
$Creative(C76.SG$ Applaud the appt of Mr Yeo to the board. Hopefully he adds new vigor to the direction of the diseased company. I am critical to the way the company chartered it’s course (probably thanks to the board, management or CEO now deflated poster child of yesteryear-still reminiscing of its glory past). A laser focused strategy on the sound market is fine, but if it takes 10 years and adopt a Steve Job’s style of mincing the product development just to come out with a x-fi with ML features( which seems like a late- development me-too but lack the comparable usability factors), it would be too harsh for its stakeholders to stomach. The outcome is likely worse than the like of Fitbit with headwinds coming from Apple, Xiaomi, etc from all directions. If luck does come(like Fitbit), one can get a buyer like Google at bin valuation. What it should have done is to leverage on its core competencies and IP to expand laterally into different segments and inroads into big focused markets or leverage on emerging space. An example is Garmin - reinventing itself from GPS and profitable. Something needs to be done to reinvigorate the brand and product line. If not, it cannot even attract new blood to join the company for continuity not to mention natural attrition. And maybe it is time to shake up the board and management … If not just sell the company, if the price is right( for the investors)
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Wilson LH : good, better than sim, don't know what he is doing. hope share price will
101695166OP : in end 2021 i dropped a mention to check on Garmin. If anyone checked on it and follow Garmin, one will be a winner today( check the price chart and earnings ). Hey not driven by AI trend but fundamentally steady and not as hyperbolic as some but v.better than Creaf.Not to be disrespectful to the late founder/s for their past efforts, perhaps it’s time to kick the mules now.