🥤How share value can be unlocked with earnings report

One of the golden rule of investing that I came across is the sure win strategy webminar conducted by a certain self proclaimed guru. The rule is simple, if the company announced increased profits this quarter compared to previous quarter or preceding quarters and if the stock trades at below PE 10, the share price will sure go up. Man, is this sure win strategy really works without evaluating its fundamental? Is there any ways to strike and buy the sure win lottery ticket?

Is this strategy plausible, credible and believable? In fact, an estimation in the earnings expectations is complicated with more companies more attuned to playing the earnings game, trying to beat the earning expectations by those research bankers and analyts: using either earning management accounting or either operation discretion such as timing of capital on project outlays etc..

The problem with this game is that the marketss will eventually catch on it and adjust the expectation. Using earnings is also a highly speculative strategy for short term. It is very hard to find a companies which has increasing earnings as business goes in cycle and has its own seasonality. Growth companies spend money on capex and its usually affect earnings. Even great companies such as $Coca-Cola(KO.US)$ $NESTLE SA(NSRGF.US)$ $Carlsberg A/S Sponsored ADR Class B(CABGY.US)$  do not have increasing profit every quarter. It may be perfect for short term strategy but as mentioned the market will catch up to its underlying intrinsic value.

Know and understand the statistics or ratio etc. is definitely helpful in trading. But always be prudence and sceptical as there are thousands of investing rules out there. As Joel Greeblatt said before, "if you don't lose big money, most of the remaining alternative are good ones." Good luck to everyone out there and happy Halloween.  🍀👻🎃🦇🤞