Facebook plans to rebrand its name around metaverse, will it flop? 😨

$Facebook(FB.US)$  is planning to change its company name next week to reflect its focus on building the metaverse, reported by The Verge.
Over the years, the $960 billion market cap giant has been pouring tons of resources to build up its VR/AR arm, in the hope to become the leader of this growing economy. Facebook already has more than 10,000 employees building consumer hardware like AR glasses that Zuckerberg believes will eventually be as ubiquitous as smartphones.
The metaverse is “going to be a big focus, and I think that this is just going to be a big part of the next chapter for the way that the internet evolves after the mobile internet,” Zuckerberg told The Verge’s Casey Newton this summer. “And I think it’s going to be the next big chapter for our company too, really doubling down in this area.”
Currently, Facebook is generating over $30 billion in Free Cash Flow with its core advertising business, and the company is not paying any single cent to shareholders as dividends.
I feel very happy this way, as it shows that Zuckerberg is constantly testing and expanding Facebook’s capability and core, with the Free Cash Flow generated every year. My portfolio goal is for growth, and it makes perfect sense for me to invest in growth-driven company.
In the next few years, it’s very unlikely that other companies are going to take over Facebook in terms of digital advertising. So Facebook still has ample time to use it as a cash cow to fund its metaverse projects. And once it establishes its leadership in AR/VR technology, Facebook will once again dominate another fast-growing economy. That will be the beginning of another growth story.
I am long-term bullish on Facebook. How about you?
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