Apple-volution

I will buy $Apple(AAPL.US)$ for these reasons:

1) For me, it is the most affordable among FAANG stocks, and Apple seems to deliberately make it so. If we check AAPL's stock split history, the company always brings the stock price down to around USD100 to enable new retail investors to enter, and reward long-term investors who hold. Last year's 1:4 split almost reached USD500 before the split. If I had one AAPL stock at that time, my AAPL portfolio value is now more than USD500 at current price, and definitely growing. Personally, I will hold part of my position for long-term, while keeping a fraction of it to benefit from day-to-day price movements.

2) I am most excited about these two Apple (revolutionary) products and ecosystems: Apple Watch & health ecosystem, and Apple Car. These two address the most fundamental issues of humanity - health and the environment - and therefore, there's no doubt they will find a place in people's lives. I am confident that Apple's innovation on these two will give its competition a run for their money.

3) Evolution from Hardware to Software to Content/Service. Yesterday, AAPL tumbled on a somewhat landmark ruling that would change the App Store forever. Despite the market's reaction, there is reason to believe that Apple will benefit from this in the long run. Even before the ruling, Apple was already reviewing its relationship with small developers, as well as content giants like Spotify and Netflix on its iOS platform. As content becomes an increasingly important part of Apple's business, the company must amend its App Store policy and offer better terms to attract a large pool of diverse and creative content makers. Easing control and letting them have a bigger share of revenue is inevitable.

For me, the drop in AAPL stock price yesterday is a great opportunity to add to my position for the long haul